Blogging as an income source - getting popular?

It seems blogging is not only getting popular as a communication tool but also as a revenue generator.
Around May '07, 'Money Today, had come up with a special edition on online money making ideas ( which included blogging) and now the latest edition of 'Outlook- Money ' talks about people who earn money through their blogs.
This is turning out to be a hobby cum income option. But it's easier said than done. It takes time to establish the brand and content fro your blog . You also need great patience before your blog can start giving any serious returns to you.
so, consistency and Patience are the key to success. if you have a blogging success story to share do write to us.

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